Before I get into social media marketing facts, let me give you a quick history refresher.
MySpace launched August 1, 2003. Even though it was not the fist social media website, it quickly became the largest platform in the world.
Shortly after in early 2004, Mark Zuckerberg created Facebook and changed the way the world communicates with each other.
Thee whole entire world.
It also unlocked unlimited doors for small businesses throughout the globe.
Businesses have profited heavily from social media platforms like Facebook and Instagram who have billions of users worldwide.
That was quick right?
Now let’s get into some facts…
1. Their are over 3.4 BILLION users on social media globally.
To a small business owner, this seems like a piece of cake. Create a business Facebook account, post pictures and promotions then wallah… sales.
Companies are investing a lot of money on social media branding and marketing so the competition is very heavy!
Engagement is small business owner’s biggest problem with social media marketing. Engaging with followers builds trust with potential consumers.
2. 73% of business owners believe that social media has been effective in their business.
With the enormous amount of people on social media, its safe to say that your target audience is online. Even 46% of people over the age of 65 are on Facebook.
If your company is not having success on social media, the problem may be simple…
You are not targeting the right audience!
If someone tell you that every social media campaign is the same…
They are lying!
You must consider you company’s target demogrqaphic and and create a campaign based on their likeness.
3. 86% of women will look at social media before making an online purchase.
As a woman myself I can say that I absolutley love shopping! I can also say that as women, we makeup most of product reviews. We are typically critical before we spend money.
With that being said, I’m not saying that you should pander to women but you should definitely keep us in mind while creating marketing campaigns.
4. 60% of online buyers discover products on Instagram.
Its safe to say that if your business is not on Instagram, you are missing out on a lot of sales!
Make sure your company’s Instagram page is optimized for customer engagement. The picture below highlights the top five engaging posts.
Make sure to include at least one of these posts a week.
The key to Instagram marketing is to have a combination of different type of posts. The last thing you want is for your followers to scroll past your posts on their feed!
Most small businesses only post their services or products.
That is extremely boring! You must mix it up and provide value for your followers!
Here at Supreme, we have a 70/30 rule. 70 percent value, 30 percent promo.
The key is to make engaging posts that encourage your followers to like, comment or discuss with friends and family.
5. Half of social media users interact with a brand once a month… Be that brand.
Create a strong social media campaign that connects with your audience.
Create a social media content calendar.
As you can see in the example above, their are a mixture of different post types throught the week.
Spend at least one hour a week to engage with your followers by liking and commenting on their posts!
This tip works very well. Your supporters will be excited to a brand interested in their life, thoughts and posts. It creates trust and overall improvement in branding.
I hope this article provided you with social media marketing facts that is helpful to your business.
If you need assistance with your company’s social media presence click here to schedule a social media consultation session.